Technical SEO, Content strategy, Local SEO, Web support
Timeframe
2024
Role
Technical SEO, content structure, local SEO and web support
Overview
Sever Logistics had a clear service offering, but the organic channel did not sufficiently cover searches that happen before a B2B inquiry.
We set the technical base, topic clusters and local signals so the website could better match how clients research logistics partners.
Challenge
Challenge
The content was too general for specific searches and different types of transport requirements.
Service pages lacked a consistent structure for headings, internal links and local context.
Goals
Goals
Cover searches that happen before a B2B logistics inquiry.
Bring consistent headings, internal links and local context into service pages.
Create a base for ongoing content publishing and organic inquiry measurement.
What needed care
The SEO structure had to follow real B2B research, not only the service list.
Logistics clients often research a specific type of transport, route, deadline or cooperation requirement before sending an inquiry. Generic service copy was not enough for a useful organic channel.
The priority was to create a page and brief system that can grow without losing clarity. Technical foundations, internal links and local signals were treated as parts of the same flow.
Solution
Solution
We mapped services, industries and location signals into an organized SEO structure.
Priority briefs were created for pages that support commercial inquiries without overloading copy with keywords.
