E-commerce / 2025
A clearer buying flow and product structure for a workshop selling handmade pieces.
Project details
Overview
The work covered information architecture, key product pages, a campaign-ready foundation and front-end implementation prepared for a growing catalog.
Challenge
Customers needed to understand material, dimensions, production approach and timelines before sending an inquiry or making a purchase.
The previous structure did not clearly separate collections, custom work and decision-making information.
Goals
What needed care
For this kind of e-commerce project, buyers do not decide from price and photography alone. They need to understand material, production approach, timelines and the difference between ready-made and custom work.
The structure therefore follows the questions customers ask before buying. The visual system stays calm, while content has clear places for specifications, benefits, process and the next step.
Solution
We organized categories around how customers make decisions, not only around the internal catalog.
Product pages gained clearer blocks for benefits, specifications, production process and the next step.
The visual system stayed calm and premium, leaving enough space for photography, material and product detail.
Process
Categories and content were organized around the questions customers ask before deciding.
Each page gained clear blocks for benefits, specifications, production process and the next step.
The layout leaves room for photography, material and product detail without unnecessary decoration.
Results
The purchase path is shorter, with key information available before a sales conversation.
The team has a steadier foundation for new collections, seasonal landing pages and custom products.
Key information is available before a sales conversation or inquiry.
Images, layout and content are prepared without unnecessary client-side code.
Visual gallery
Client note
Kovan Atelje teamInternal project noteThe most useful part was organizing the site around real customer questions, not only around a product list.
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